We build the engine.
We feed the pipeline.
We lead the execution.
Fractional sales leadership for ERP partners, B2B software vendors and systems integrators. We lead your sales team — the pipeline discipline, the deal strategy, the forecast — and stay accountable for the result.
Which of these is you?
Not one broken thing — a set of patterns we see in almost every founder-led business. We embed in yours, fix them, and stay accountable for the result.
Demand and conversion, run as one number.
Most businesses treat marketing and sales as separate problems with separate suppliers. The pipeline doesn’t care. We run the sales half — discovery through close, pipeline governance, the team — and partner with Full Signal on the demand half when the problem sits upstream. Engage one, the other, or both.
Sales leadership in the seat
Weekly pipeline reviews, one-on-ones, CRM stage-gate rules the system enforces, demo and proposal standards. A sales function that stops depending on the founder.
Deals that don’t stall
Discovery that quantifies the cost of doing nothing. Stakeholder maps with the gaps marked. Mutual close plans. Live coaching on the opportunities that matter, from $20K to $3M.
Demand you can hold accountable
With Full Signal: ICP, positioning, inbound and outbound built to land workable opportunities — and measured on what closes, not what clicks.
Pick the one that matches where you’re stuck.
“I know the pipeline isn’t converting, but I can’t tell you why — and I don’t want to spend more until I do.”GTM Diagnostic →
“I want someone to own the sales function week to week, so it stops depending on me.”Embedded Sales Leadership →
“I’m keeping hold of sales myself. I need a second set of eyes on the deals that matter.”Deal Strategy Lab →
Not sure? Book a discovery call and we’ll work it out in twenty minutes.
What you get that a strategy deck doesn’t.
What you get
A traditional consultancy
A strategy document, then they leave
Sales-Logic
A sales leader in the seat, running the rhythms
Who owns the number
A traditional consultancy
You do
Sales-Logic
We do, alongside you
Pipeline
A traditional consultancy
Measured on lead volume
Sales-Logic
Measured on what converts
CRM
A traditional consultancy
“The reps won’t use it”
Sales-Logic
Stage gates the system enforces, so the forecast holds
| Focus | A traditional consultancy | Sales-Logic |
|---|---|---|
| What you get | A strategy document, then they leave | A sales leader in the seat, running the rhythms |
| Who owns the number | You do | We do, alongside you |
| Pipeline | Measured on lead volume | Measured on what converts |
| CRM | “The reps won’t use it” | Stage gates the system enforces, so the forecast holds |
Three shifts our clients see.
A forecast you can plan on
Before: 40 “qualified” deals and an 80% forecast that lands at 22%.
After: every deal scored against stage-exit evidence; forecast within about ±10%.
Demos that move
Before: feature tours that “go well”, then silence. Under 30% advance.
After: discovery-led demos built around the prospect’s problem. Around 55% reach proposal.
Deals that close on time
Before: opportunities sit in a rep’s silo for 90+ days while close dates slip.
After: mutual close plans and a quantified cost of inaction. Cycles shorten by about three weeks.
Indicative figures from deal-strategy reviews across mid-market ERP partner and SaaS clients. Your numbers will differ.
What clients say
I've known Jim for a long time and one thing I've always admired is how he can step into a business and quickly make sense of the sales side. He has this knack for cutting through the noise, spotting what's really holding growth back, and then putting the right structure in place without overcomplicating things. What impresses me most is that he doesn't just give advice, he rolls up his sleeves and helps teams actually get results. If you're looking for someone who brings experience, calm confidence, and a practical way of building sales momentum, Jim's your guy.
I've had the privilege of working with Jim for over 10 years, and have known Jim for a long time in many professional disciplines, Direct Sales, Channel Sales, Sales Leadership, employed for large Corporations and as an SME entrepreneur in and outside of the Technology industry. His depth of experience is rare and impressive. Jim is the consummate Sales Professional and I would not hesitate to recommend Jim and the value he can bring to any organisation.
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Twenty minutes on where the pipeline is stuck and what growth would unlock. No deck, no pitch.
Currently full · Taking enquiries for Q1 2027
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