Three ways to work with us. Pick the one that matches where you’re stuck.
From a fixed-length diagnostic to fully embedded sales leadership. Every engagement has a defined scope, a cadence you can plan around, and something concrete you walk away with.
Which sounds most like you?
“I know the pipeline isn’t converting, but I can’t tell you why — and I don’t want to spend more until I do.”GTM Diagnostic →
“I want someone to own the sales function week to week, so it stops depending on me.”Embedded Sales Leadership →
“I’m keeping hold of sales myself. I need a second set of eyes on the deals that matter.”Deal Strategy Lab →
Not sure? Book a discovery call and we’ll work it out in twenty minutes.
Find out what’s actually holding revenue back.
How it works
An end-to-end look at both halves of the system. On the sales side: every open opportunity reviewed against evidence, not rep narrative; CRM stage definitions and forecast accuracy; how discovery, demos and proposals are actually being run; BDM capability one by one; recent wins and losses. On the demand side, with our partner Full Signal: customer and partner interviews, ICP fit, demand generation, positioning against the rest of your ecosystem. Run it on the sales side alone, or add our partner Full Signal for the demand side and get one diagnostic, one report, one roadmap covering both.
How long it runs
Thirty to sixty days, fixed. Scope and timing agreed before we start. Weekly check-in throughout.
What you walk away with
- Which deals in your current pipeline are real, which are at risk, and which should be closed out
- Where your sales process leaks — discovery, demo, proposal or close — with the evidence
- What your customers and partners actually think, in their own words
- A CRM and forecast that leadership can trust
- A prioritised roadmap, ranked on impact versus effort, that you can run yourself or with us
A sales leader in the seat, without the full-time hire.
How it works
We take over the management layer of your sales team. Weekly pipeline reviews and one-on-ones. CRM stage-gate rules that the system enforces, so the forecast stops depending on who’s optimistic that week. Demo and proposal standards. Live coaching on the deals in play. If Full Signal is engaged on demand, marketing and sales are held to the same number.
How long it runs
Minimum three months to embed the rhythms; six to twelve months is where the behavioural change sticks. Reviewed quarterly. The aim is a sales function that runs without either of us.
What you walk away with
- A pipeline review that inspects risk instead of narrating status
- Forecasts built on stage-exit evidence, not close dates set to today plus ninety days
- BDMs who run discovery-led demos and quantify the cost of inaction before pricing goes out
- A codified process — playbooks aligned to your CRM — that survives a rep leaving
- You out of the room on deals that don’t need you
Pressure-test the deals that matter before they stall.
How it works
For founders and sales leaders who are keeping the function themselves. Bring the opportunity — anything from $20K to $3M — and we work it together: who’s really driving it, who can veto it, what the buyer’s cost of doing nothing is, and whether the proposal should go out at all. Includes the Pre-Proposal Review and the Conservative Value Table.
How long it runs
A single session on a single deal, or a fortnightly standing slot across the pipeline. Your call.
What you walk away with
- A clear read on whether the deal is real, and what it needs to close
- A stakeholder map with the gaps marked
- A value case the buyer’s CFO will accept
- A committed next step, not a “let’s touch base”
Accountability for the number, not hours on a timesheet.
We don’t hand over a playbook and leave. We sit inside the sales function, run it, and answer for whether the pipeline converts. Marketing and sales are two halves of one system. That’s why we partner with Full Signal — so when the problem is demand rather than conversion, or both, one engagement can cover it.
Frequently asked questions
Start with a conversation.
Twenty minutes on where the pipeline is stuck and what growth would unlock. No deck, no pitch.